With Guest Blogger, Louise Thaxton, of Fairway Mortgage Co.
Several months ago, our team, Team Thaxton, decided to become “Suits in Boots” or “boot evangelist” for the Boot Campaign. Our personal goal was not only to purchase 365 pairs of boot, but also to inspire and influence other business professionals (“suits”) to “….get their boots on….” and become “Suits in Boots”. Our goal for our industry – the mortgage industry? 1,100 pairs of boots in 2011!
Friday is our regular boot day. But we use every opportunity to “evangelize” the business community. This past week, on Thursday, my team was hosting an event at the local Air Force Base along with other local businesses – our Team got their boots on for that event!
A few weeks ago, I wore my boots to a BNI (Business Networking International) meeting because I was the speaker that day. After I showed a video I had prepared with pictures of my team in their boots, one of the BNI members who works at a local pool company came to me and wanted to get HIS boots on! He was deeply impacted by the video because he has a brother who served in Iraq. He now wants inspire his company’s branches across the nation to get their boots on! We carry Boot Campaign flyers with us in order to provide interested individuals who wonder why we are wearing business suits – AND BOOTS!
I also reached out to the leaders and influencers – coaches, teachers, mentors, speakers and trainers in the mortgage industry and offered to purchase them a pair of boots. The only catch? They were to send me a video or picture in their boots and agree to be included in a video I would prepare and show to my company at our annual meeting. And then I asked them to “pay it forward” and buy someone else a pair of boots!
Little would I have imagined that at my annual meeting, after viewing the video, there would be such an outpouring of support and love and admiration for our wounded warriors from within my own company!
The CEO of our company, Steve “Jake” Jacobson, immediately pledged to purchase 170 pair of boots for the corporate staff, while individual branch managers, loan officers, and support staff, began to text me with their commitments – 5, 10, 20 even 50 pairs of boots pledged to be purchased.
I am still moved by my company’s act of selflessness and willingness to participate in this honorable cause. But I believe that all across America there are business professionals – just like within our company – who are eager to become involved in something that is bigger than our business challenges – the economy or even the national debt.